Atelier Rouge Pékin puts great value on social responsibilities. One of the brand’s most important philosophies is to leverage fashion as a platform to raise awareness about poverty, especially the children, who are the world’s best hope for the future.
Since the first collection ARP joined with charity Warm Current
in China to make donations for every ARP item purchased in all stores and online shops. All donations gathered in November of each year before the cold winters, and given as a package of hats, scarves, gloves to children in need living in remote areas.